On Interstate 5 the other day, I saw a billboard for that new Paul Rudd-Reese Witherspoon-Owen Wilson movie, “How Do You Know”.
If you haven’t seen it, it features headshots of Reese, Paul, Owen, and Jack Nicholson, and the words “HOW DO YOU KNOW” in large type, with the word “KNOW” in boldface.
I think the copy is genius. With only four words, you get the point of the whole movie. Everyone just KNOWS the question. The answer, from what I know of it, is just as cryptic. As my me and my wife or any old married couple will tell you, sometimes, you just know. Continue reading “To Anna and Zeke, on the occasion of their wedding”